Solving the 3 most common mobile app marketing challenges
Consider that you hired the best app development firm for your app project, got an outstanding app developed as per your requirements and now are all set to launch this app in Google Play Store and Apple App Store.
Do you think your app would be a hit just because it is unique and excellent?
Answer is ‘No’.
In today’s crowded app market space, you need to have right app marketing strategies as this may turn out to be the difference between your app’s success and failure.
Mobile marketing is a complex and complicated space. Like any other marketing, it has its own sets of challenges. It is best to overcome these marketing challenges for successful mobile app promotion.
Here we list down some of the most common app marketing challenges and the ways app marketers must overcome them:
App Marketing Challenge #1: Designing an effective app marketing strategy
Why It’s a Challenge
Designing an app marketing strategy is easy. Designing an ‘effective’ app marketing strategy is much harder.
It takes research and thorough thinking to design an apt app marketing strategy. Many app entrepreneurs tackle app marketing all by themselves. Unfortunately, handling app marketing yourself can get in the way of running your business. Today, lack of time is the biggest constraint faced by businesses. Due to this limitation, many companies directly jump into executing marketing tactics without spending time in developing marketing strategies. This can cost them heavily at a later stage.
Some companies alternatively opt for an app development agency that handles everything from app development to app marketing for their clients. There are many firms in the app market that are
How You Can Overcome this Challenge
Whether you outsource your app marketing or keep it in-house, it will either affect your budget or your time. Pick what you think is best for your organization.
If you feel you don’t have sufficient time to develop an effective marketing strategy for your app, it is best to outsource the services as without a concrete marketing strategy, it’s all too easy to flounder around and see only nominal results.
Remember an app marketing strategy needs to be developed even before the start of app development. The first step for developing a sound strategy is to identify and set goals that are realistic and measurable.
App Marketing Challenge #2: Increasing competition makes app discovery tough in App Stores
Why It’s a Challenge
This is one of the largest problems in app ecosystem!
There are 2 ways users search for
Users install the app that appears in search results. Since today there are millions of apps in Google Play Store and Apple App Store, it is difficult for app marketers to ensure that their app is ranked high for given keywords to be discovered organically by the users.
How You Can Overcome this Challenge
The most obvious solution is to optimize the app for better discoverability in app stores.
Implementing techniques of getting organically higher rank is not sufficient as there are millions of apps in app stores which are all levying for ranking higher. App marketers thus need to embrace other tactics to rank high like investing in paid marketing, asking for reviews from app users and reaching out to industry influencers and app reviewers to promote their app.
App Marketing Challenge #3: Retention
Why It’s a Challenge
It’s challenging to come up with an innovative app idea. It’s difficult to design and develop an excellent app. It’s even harder to get smartphone owners to install and use your app. But the hardest part is retaining these users!
Hundreds of apps are getting launched in app stores every single day and smartphones have limited memory. If your app does not provide any value to users, they will abandon it and later on delete it.
How You Can Overcome this Challenge
To achieve retention success, use following tactics:
- Retargeting: To retarget users and to entice them to use your app again, send them personalized
- Provide Value: Depending on the type of your app, provide users with whatever they are looking for – entertainment, information or freebies. This is one of the simplest ways to increase user engagement and thereby retain current users.
- Integrate App with Social Channels: Provide users with an opportunity to share their views or achievements about the app on their personal social channels. So, people get to see how others are integrating with your app, which, in turn, will influence their engagement with the app.
- Analyzing: Analyzing metrics and app reviews can let you know what in
Which Challenges are you facing as an App Marketer?
App marketing is much difficult than it used to be in the past. Complexity in the app marketing world is not only pain for marketers but is also costing companies’ huge amount of bucks.
Remember that though you’re bound to face many challenges with app marketing, there’s always a solution for all these challenges!
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Studies have proven that consumers spend a great deal of time on their smartphones researching products before making a decision to purchase. Leveraging mobile marketing allows brands to reach new markets of consumers, tailor messages, and increase brand loyalty in pivotal moments along the consumer purchase journey. But, in order to implement a successful mobile marketing strategy, brands must also consider the challenges.
The Many Challenges of Mobile Marketing
Before your business can really reap all the benefits mobile marketing has to offer, you’ll need to know how to get around the challenges. There are many challenges associated with mobile marketing, but here we will discuss three that can be solved by partnering with a third-party shopping app.
#1: There Are Numerous Avenues From Which to Choose
There are so many options from which to choose when it comes to mobile marketing. There are features unique to mobile platforms, as well as some that can be shared with desktop. For example, an advertisement created for Instagram’s mobile app won’t have the same effect if someone were to view it on a desktop. This can make it challenging for businesses to fully integrate a mobile marketing campaign into their plans.
Luckily for marketers, mobile technology allows for internal avenues of reaching consumers such as in-app messages, push notifications, and email. Each of these avenues is ideal for conveying certain messages. The trick is knowing which to use and when. Here are some points to consider:
- In-app messages: These notifications enable markets to contact users who are currently engaged with their app. Users don’t need to opt-in for you to send these notifications. Use them when you want to get customers to complete a call-to-action, or perform some other action that causes them to more deeply engage in your brand. Shorter messages are always better, but in-app messages can always support images if necessary. Just remember that your image or infographic will be viewed on a small screen.
- Push notifications: These are short, concise messages that display on screen when a user isn’t using a particular app. In order to receive push notifications, a user must have opted-in. Be sure to send them selectively, as you don’t want users to become annoyed with receiving too many push notifications. Push notifications remind users that your app is there, can remind them to log into an app, or can even send them urgent information, such as inclement weather alerts.
- Email: This is the most traditional form of mobile messaging and is useful when you need to send long, detailed messages. Emails can accommodate images, links, and practically any information you need to send. However, they’re subject to spam filters, meaning you may not be able to reach every user with email.
#2: Results Are Hard to Measure
It’s hard for your business to grow if your marketing efforts are not bringing in the number of sales, leads, or conversions it needs. It’s possible the problem may be caused by an inability to measure performance. And when you can’t measure performance, it’s hard to invest in the avenues that are getting the most results.
One way to address this problem is to leverage apps that reward customers for making purchases. After all, a purchase is the most concrete result you can monitor. So try looking for an app that can attract and track customers by incentivizing interactions.
#3: Higher-Spend Apps Aren’t Always the Solution
When you’re trying to get the most value out of your mobile marketing budget, not knowing which avenue to use or how to measure results can drive marketers to invest in the wrong apps. While higher-spend apps advertise greater rewards, many marketers find out this is wrong too late.
When you’re trying to get the most value out of your mobile marketing budget, not knowing which avenue to use or how to measure results can drive marketers to invest in the wrong apps.
Instead, leverage your mobile marketing budget with a solution that deepens your relationship with customers, encourages brand loyalty, and can lead directly to sales. Be sure to choose an app that’s engaging and not at all bothersome to the user’s overall mobile experience; one that customers enjoy using while in-store or online. And make sure you choose an app that has demonstrated results for other businesses like your own.
How to Overcome the Challenges of Mobile Marketing
Of course, an easy way around these challenges is to leverage an app that rewards customers, every time they make a purchase. Shopkick is a leading mobile shopping app that can help you win new customers and engage with the ones you already have. With Shopkick, you can teach customers about new products, learn about shopping behaviors, or offer upsells. If you’re looking to gain a high return on your marketing investment, try Shopkick.
Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!
As a marketer, mobile is a very powerful place for you to connect with your audience.
However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.
Increasingly, smartphones are becoming the number one way to connect with customers.
Your audience is spending less time sitting in front of a desktop or laptop and more time on the go, browsing their smartphone in search of information.
We use our mobile devices to consume content online in the form of articles, videos, and podcasts. Our phones are also where we interact with brands through sites and social media, and where we shop through eCommerce platforms and apps.
Mobile marketing is therefore becoming an essential part of the customer/brand connection.
Most consumers dedicate a great deal of time to researching products on their smartphones before they decide on what to purchase.
Unfortunately, figuring out how to master mobile connections is easier said than done.
Here’s how you can leverage all the benefits of mobile marketing and overcome the challenges.
The mobile environment is a huge channel for today’s marketing teams, but it’s also incredibly diverse.
When you’re reaching out to customers via mobile, you can connect with them via SMS, MMS, mobile apps, social media, and countless other options.
The key to success with mobile marketing is figuring out, in advance, which channels your clients will respond best to.
Here are some solutions.
IN-APP MESSAGES
With your own business mobile app, you can connect with your customers directly, through in-app messages, which inform them of new sales, help them track their purchases, and more.
In-app messages are excellent for keeping customers engaged.
Such messages drive users towards the right action when they’re already connecting with your business.
This can increase sales and cross-selling opportunities.
PUSH NOTIFICATIONS
Ideal if you have your own app, push notifications allow you to engage with your audience even when they’re not using your app or visiting your website.
Some notifications can appear when your customers drive by your store, or when they hit a certain geographical touchpoint.
Other notifications go out at a specific time, based on when you know your audience is active.
SMS AND TEXT MESSAGING
If you want to make sure you can reach your audience even when they don’t have an internet connection, it might be worth investing in an SMS strategy.
This will help your customers to stay aware of your latest offers and discounts, so they’re more likely to keep coming back to your site and buying from you.
Challenge 2: Measuring Results
A lot of companies find it difficult to measure the result of mobile campaigns.
You can’t always see whether a customer has seen a push notification and decided to visit your site later, or ignored your message completely.
Although you can measure things like the number of opened text messages or track how many people use your app each day, it’s hard to know where your results are coming from on a larger scale.
One way to improve your chances of measuring results is to use apps that track users making purchases.
An in-app purchase is easier to measure because you can see your customers are actively using your mobile tools.
This means you know for sure if you’re getting a return on your investment.
Another option is to get direct feedback from your target audience.
Ask your audience to leave reviews and testimonials to show what they like and dislike about your mobile service, so you can gradually improve your offering.
This is a great way to see how many people are actually using your mobile solutions, and you can even learn some important information about what clients really want.
The more you measure your audience’s feedback, and listen to their thoughts and expectations, the more likely it is that you’ll build an app that generates positive profits and results.
Challenge 3: Optimizing App Discovery
Finally, if you want to succeed in the mobile world, you need a mobile app that’s going to generate the attention of your customers, open the door to push notifications, and increase your potential sales.
This means not only building an effective app but making it visible and discoverable by people.
Spending a fortune on your app to add new features and functionality at random isn’t always the right solution. Putting your app out there and working on its promotion is.
For instance, to reach most customers, start by improving your app store listing so more users can find you. Get acquainted with the needs of each mobile store platform, and update your apps listing accordingly.
You need to get as many people using your app as possible in order to improve it. The more you learn about your market from user feedback, the more you benefit from a happier audience.
Keep measuring the results of your app efforts in everything from SEO and brand reach on the app marketplace to user-friendliness and customer satisfaction score.
Ideally, you should have a team of professionals in place to assist with constantly upgrading your app based on not just the feedback you get, but the analysis you conduct of your weaknesses, strengths, and opportunities in the current market.
Making the Most of Mobile Marketing
To succeed in today’s mobile world, you need more than just a basic smartphone app or a strategy for sending out SMS messages.
Today’s leading companies drive the best outcomes when they recognize the challenges of a mobile marketing strategy and build customized campaigns to overcome those roadblocks.
Learn how to reach your customers through the right avenues, like SMS, push notifications, and in-app messages.
Think about how you’re going to use different tools and strategies to measure the outcome of your mobile marketing campaigns and think about how you can continue to optimize over time.
In this modern era of digital marketing; mobile marketing has the scope of providing substantial viral benefits.
Businesses that understand individual customer behavior are going to gain a significant advantage over their rivals.
So, if you want to avoid getting tangled with challenges of mobile marketing, you must rethink your marketing strategy.
Otherwise, you will be losing customers every second.
A study by app maker Locket says, an average person, unlocks his phone 110 times a day.
Years back it was just a device needed for connecting with people. However, now it has eventually become part and parcel of our living.
Fortunately, the transformation of marketing to mobile marketing is still one of the crucial challenges of mobile marketing.
If your plans don’t include mobile, your plans are not finished yet—-Wendy Clark, Senior VP Integrated Marketing, Coca-Cola companies.
Nowadays companies have started investing more since mobile is undoubtedly the most influential and personal touch point to reach consumers.
Mobile marketing is undoubtedly doing wonders! Therefore, you need to master this strategy.
The growing popularity of mobile engagement comes along with a set of problems.
The problem with mobile marketing is to figure out how best you can survive in the market space.
Further, you can be successful in emerging influence to get more of people’s attention.
Know how you can cope up with the following 11 mobile marketing challenges faced by everyone to stay ahead in the market today.
Marketers invest money and resources creating innovative rich media experiences.
Later they find out, that there are significant limitations on where the ad can run.
The first challenge of mobile marketing is that screen size of mobile phones varies along with page rendering speeds.
Therefore, some of the ads are not supported in specific devices which are not compatible with certain features.
Mobile advertising limitations are also prevalent because unlike PC, they don’t have a mouse.
As a result, navigation on a mobile phone is difficult for the user, even if it has a touchscreen.
Every ad should cater to both iOS and Android versions for better display content.
Therefore, shooting a public campaign for all of them can be difficult.
Solving the 3 most common mobile app marketing challenges
Consider that you hired the best app development firm for your app project, got an outstanding app developed as per your requirements and now are all set to launch this app in Google Play Store and Apple App Store.
Do you think your app would be a hit just because it is unique and excellent?
Answer is ‘No’.
In today’s crowded app market space, you need to have right app marketing strategies as this may turn out to be the difference between your app’s success and failure.
Mobile marketing is a complex and complicated space. Like any other marketing, it has its own sets of challenges. It is best to overcome these marketing challenges for successful mobile app promotion.
Here we list down some of the most common app marketing challenges and the ways app marketers must overcome them:
App Marketing Challenge #1: Designing an effective app marketing strategy
Why It’s a Challenge
Designing an app marketing strategy is easy. Designing an ‘effective’ app marketing strategy is much harder.
It takes research and thorough thinking to design an apt app marketing strategy. Many app entrepreneurs tackle app marketing all by themselves. Unfortunately, handling app marketing yourself can get in the way of running your business. Today, lack of time is the biggest constraint faced by businesses. Due to this limitation, many companies directly jump into executing marketing tactics without spending time in developing marketing strategies. This can cost them heavily at a later stage.
Some companies alternatively opt for an app development agency that handles everything from app development to app marketing for their clients. There are many firms in the app market that are
How You Can Overcome this Challenge
Whether you outsource your app marketing or keep it in-house, it will either affect your budget or your time. Pick what you think is best for your organization.
If you feel you don’t have sufficient time to develop an effective marketing strategy for your app, it is best to outsource the services as without a concrete marketing strategy, it’s all too easy to flounder around and see only nominal results.
Remember an app marketing strategy needs to be developed even before the start of app development. The first step for developing a sound strategy is to identify and set goals that are realistic and measurable.
App Marketing Challenge #2: Increasing competition makes app discovery tough in App Stores
Why It’s a Challenge
This is one of the largest problems in app ecosystem!
There are 2 ways users search for
Users install the app that appears in search results. Since today there are millions of apps in Google Play Store and Apple App Store, it is difficult for app marketers to ensure that their app is ranked high for given keywords to be discovered organically by the users.
How You Can Overcome this Challenge
The most obvious solution is to optimize the app for better discoverability in app stores.
Implementing techniques of getting organically higher rank is not sufficient as there are millions of apps in app stores which are all levying for ranking higher. App marketers thus need to embrace other tactics to rank high like investing in paid marketing, asking for reviews from app users and reaching out to industry influencers and app reviewers to promote their app.
App Marketing Challenge #3: Retention
Why It’s a Challenge
It’s challenging to come up with an innovative app idea. It’s difficult to design and develop an excellent app. It’s even harder to get smartphone owners to install and use your app. But the hardest part is retaining these users!
Hundreds of apps are getting launched in app stores every single day and smartphones have limited memory. If your app does not provide any value to users, they will abandon it and later on delete it.
How You Can Overcome this Challenge
To achieve retention success, use following tactics:
- Retargeting: To retarget users and to entice them to use your app again, send them personalized
- Provide Value: Depending on the type of your app, provide users with whatever they are looking for – entertainment, information or freebies. This is one of the simplest ways to increase user engagement and thereby retain current users.
- Integrate App with Social Channels: Provide users with an opportunity to share their views or achievements about the app on their personal social channels. So, people get to see how others are integrating with your app, which, in turn, will influence their engagement with the app.
- Analyzing: Analyzing metrics and app reviews can let you know what in
Which Challenges are you facing as an App Marketer?
App marketing is much difficult than it used to be in the past. Complexity in the app marketing world is not only pain for marketers but is also costing companies’ huge amount of bucks.
Remember that though you’re bound to face many challenges with app marketing, there’s always a solution for all these challenges!
For those brands looking to reach today’s on-the-go consumer, mobile marketing is the way to go. Studies have proven that consumers spend a great deal of time on their smartphones researching products before making a decision to purchase. Leveraging mobile marketing allows brands to reach new markets of consumers, tailor messages, and increase brand loyalty in pivotal moments along the consumer purchase journey. But, in order to implement a successful mobile marketing strategy, brands must also consider the challenges.
The Many Challenges of Mobile Marketing
Before your business can really reap all the benefits mobile marketing has to offer, you’ll need to know how to get around the challenges. There are many challenges associated with mobile marketing, but here we will discuss three that can be solved by partnering with a third-party shopping app.
#1: There Are Numerous Avenues From Which to Choose
There are so many options from which to choose when it comes to mobile marketing. There are features unique to mobile platforms, as well as some that can be shared with desktop. For example, an advertisement created for Instagram’s mobile app won’t have the same effect if someone were to view it on a desktop. This can make it challenging for businesses to fully integrate a mobile marketing campaign into their plans.
Luckily for marketers, mobile technology allows for internal avenues of reaching consumers such as in-app messages, push notifications, and email. Each of these avenues is ideal for conveying certain messages. The trick is knowing which to use and when. Here are some points to consider:
- In-app messages: These notifications enable markets to contact users who are currently engaged with their app. Users don’t need to opt-in for you to send these notifications. Use them when you want to get customers to complete a call-to-action, or perform some other action that causes them to more deeply engage in your brand. Shorter messages are always better, but in-app messages can always support images if necessary. Just remember that your image or infographic will be viewed on a small screen.
- Push notifications: These are short, concise messages that display on screen when a user isn’t using a particular app. In order to receive push notifications, a user must have opted-in. Be sure to send them selectively, as you don’t want users to become annoyed with receiving too many push notifications. Push notifications remind users that your app is there, can remind them to log into an app, or can even send them urgent information, such as inclement weather alerts.
- Email: This is the most traditional form of mobile messaging and is useful when you need to send long, detailed messages. Emails can accommodate images, links, and practically any information you need to send. However, they’re subject to spam filters, meaning you may not be able to reach every user with email.
#2: Results Are Hard to Measure
It’s hard for your business to grow if your marketing efforts are not bringing in the number of sales, leads, or conversions it needs. It’s possible the problem may be caused by an inability to measure performance. And when you can’t measure performance, it’s hard to invest in the avenues that are getting the most results.
One way to address this problem is to leverage apps that reward customers for making purchases. After all, a purchase is the most concrete result you can monitor. So try looking for an app that can attract and track customers by incentivizing interactions.
#3: Higher-Spend Apps Aren’t Always the Solution
When you’re trying to get the most value out of your mobile marketing budget, not knowing which avenue to use or how to measure results can drive marketers to invest in the wrong apps. While higher-spend apps advertise greater rewards, many marketers find out this is wrong too late.
When you’re trying to get the most value out of your mobile marketing budget, not knowing which avenue to use or how to measure results can drive marketers to invest in the wrong apps.
Instead, leverage your mobile marketing budget with a solution that deepens your relationship with customers, encourages brand loyalty, and can lead directly to sales. Be sure to choose an app that’s engaging and not at all bothersome to the user’s overall mobile experience; one that customers enjoy using while in-store or online. And make sure you choose an app that has demonstrated results for other businesses like your own.
How to Overcome the Challenges of Mobile Marketing
Of course, an easy way around these challenges is to leverage an app that rewards customers, every time they make a purchase. Shopkick is a leading mobile shopping app that can help you win new customers and engage with the ones you already have. With Shopkick, you can teach customers about new products, learn about shopping behaviors, or offer upsells. If you’re looking to gain a high return on your marketing investment, try Shopkick.
Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!
As a marketer, mobile is a very powerful place for you to connect with your audience.
However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.
Increasingly, smartphones are becoming the number one way to connect with customers.
Your audience is spending less time sitting in front of a desktop or laptop and more time on the go, browsing their smartphone in search of information.
We use our mobile devices to consume content online in the form of articles, videos, and podcasts. Our phones are also where we interact with brands through sites and social media, and where we shop through eCommerce platforms and apps.
Mobile marketing is therefore becoming an essential part of the customer/brand connection.
Most consumers dedicate a great deal of time to researching products on their smartphones before they decide on what to purchase.
Unfortunately, figuring out how to master mobile connections is easier said than done.
Here’s how you can leverage all the benefits of mobile marketing and overcome the challenges.
The mobile environment is a huge channel for today’s marketing teams, but it’s also incredibly diverse.
When you’re reaching out to customers via mobile, you can connect with them via SMS, MMS, mobile apps, social media, and countless other options.
The key to success with mobile marketing is figuring out, in advance, which channels your clients will respond best to.
Here are some solutions.
IN-APP MESSAGES
With your own business mobile app, you can connect with your customers directly, through in-app messages, which inform them of new sales, help them track their purchases, and more.
In-app messages are excellent for keeping customers engaged.
Such messages drive users towards the right action when they’re already connecting with your business.
This can increase sales and cross-selling opportunities.
PUSH NOTIFICATIONS
Ideal if you have your own app, push notifications allow you to engage with your audience even when they’re not using your app or visiting your website.
Some notifications can appear when your customers drive by your store, or when they hit a certain geographical touchpoint.
Other notifications go out at a specific time, based on when you know your audience is active.
SMS AND TEXT MESSAGING
If you want to make sure you can reach your audience even when they don’t have an internet connection, it might be worth investing in an SMS strategy.
This will help your customers to stay aware of your latest offers and discounts, so they’re more likely to keep coming back to your site and buying from you.
Challenge 2: Measuring Results
A lot of companies find it difficult to measure the result of mobile campaigns.
You can’t always see whether a customer has seen a push notification and decided to visit your site later, or ignored your message completely.
Although you can measure things like the number of opened text messages or track how many people use your app each day, it’s hard to know where your results are coming from on a larger scale.
One way to improve your chances of measuring results is to use apps that track users making purchases.
An in-app purchase is easier to measure because you can see your customers are actively using your mobile tools.
This means you know for sure if you’re getting a return on your investment.
Another option is to get direct feedback from your target audience.
Ask your audience to leave reviews and testimonials to show what they like and dislike about your mobile service, so you can gradually improve your offering.
This is a great way to see how many people are actually using your mobile solutions, and you can even learn some important information about what clients really want.
The more you measure your audience’s feedback, and listen to their thoughts and expectations, the more likely it is that you’ll build an app that generates positive profits and results.
Challenge 3: Optimizing App Discovery
Finally, if you want to succeed in the mobile world, you need a mobile app that’s going to generate the attention of your customers, open the door to push notifications, and increase your potential sales.
This means not only building an effective app but making it visible and discoverable by people.
Spending a fortune on your app to add new features and functionality at random isn’t always the right solution. Putting your app out there and working on its promotion is.
For instance, to reach most customers, start by improving your app store listing so more users can find you. Get acquainted with the needs of each mobile store platform, and update your apps listing accordingly.
You need to get as many people using your app as possible in order to improve it. The more you learn about your market from user feedback, the more you benefit from a happier audience.
Keep measuring the results of your app efforts in everything from SEO and brand reach on the app marketplace to user-friendliness and customer satisfaction score.
Ideally, you should have a team of professionals in place to assist with constantly upgrading your app based on not just the feedback you get, but the analysis you conduct of your weaknesses, strengths, and opportunities in the current market.
Making the Most of Mobile Marketing
To succeed in today’s mobile world, you need more than just a basic smartphone app or a strategy for sending out SMS messages.
Today’s leading companies drive the best outcomes when they recognize the challenges of a mobile marketing strategy and build customized campaigns to overcome those roadblocks.
Learn how to reach your customers through the right avenues, like SMS, push notifications, and in-app messages.
Think about how you’re going to use different tools and strategies to measure the outcome of your mobile marketing campaigns and think about how you can continue to optimize over time.
In this modern era of digital marketing; mobile marketing has the scope of providing substantial viral benefits.
Businesses that understand individual customer behavior are going to gain a significant advantage over their rivals.
So, if you want to avoid getting tangled with challenges of mobile marketing, you must rethink your marketing strategy.
Otherwise, you will be losing customers every second.
A study by app maker Locket says, an average person, unlocks his phone 110 times a day.
Years back it was just a device needed for connecting with people. However, now it has eventually become part and parcel of our living.
Fortunately, the transformation of marketing to mobile marketing is still one of the crucial challenges of mobile marketing.
If your plans don’t include mobile, your plans are not finished yet—-Wendy Clark, Senior VP Integrated Marketing, Coca-Cola companies.
Nowadays companies have started investing more since mobile is undoubtedly the most influential and personal touch point to reach consumers.
Mobile marketing is undoubtedly doing wonders! Therefore, you need to master this strategy.
The growing popularity of mobile engagement comes along with a set of problems.
The problem with mobile marketing is to figure out how best you can survive in the market space.
Further, you can be successful in emerging influence to get more of people’s attention.
Know how you can cope up with the following 11 mobile marketing challenges faced by everyone to stay ahead in the market today.
Marketers invest money and resources creating innovative rich media experiences.
Later they find out, that there are significant limitations on where the ad can run.
The first challenge of mobile marketing is that screen size of mobile phones varies along with page rendering speeds.
Therefore, some of the ads are not supported in specific devices which are not compatible with certain features.
Mobile advertising limitations are also prevalent because unlike PC, they don’t have a mouse.
As a result, navigation on a mobile phone is difficult for the user, even if it has a touchscreen.
Every ad should cater to both iOS and Android versions for better display content.
Therefore, shooting a public campaign for all of them can be difficult.